9:45 Stringer is on stagecoach . Mossberg : Last time you were up here , things were problematic . Stringer : We ’ve release thing around but before lucre was not a priority in Japan . Reminds me too much of Benny Hill .
9:47 Mossberg : You did n’t build your own facilities for LCD production and had to corrupt them from a contender , Samsung .
Stringer : That was done to leap - frog the tech , but that did n’t work . The brand embrace us and we were still number one in the US one year . LCDs have a lot of life in them , but we started doing OLEDs a few year ago and we ca n’t mass - produce it , but we ’ve got a $ 250 manikin . Mossberg corrects him , the XEL-1 . Stringer joke that it ’s $ 250 for hoi polloi in this room ( a limited quite a little ) . And Mossberg leads him : How handsome is it ? Stringer : 11 inch , but the Dreamworks execs jazz it .
He ’s showing a 0.3 mm OLED that is thin as a playing card and can be used in a 27- column inch TV that will transport soon . But not at sane price .
Mossberg : Is the video plot commercial enterprise profitable ?
Stringer : The PS3 is build agitation . The model is to lose money on the computer hardware for a long time and then make money on the software and later the hardware . The PS3 is expensive . We ’ll see game in June , not GTA4 , that take advantage of the internet , too . ( Metal Gear . )
Mossberg : But do n’t gamers want to just play game on these ?
Stringer : People are starting to download content , though . The first million customers of the PS3 were gamers , but more people end up after that being Blu - ray customers and that ’s why we gain the data format state of war .
Mossberg : I thought you win the warfare with bags of hard cash ?
Stringer : I thought that ’s what they did . You read it in the paper . We are not in the check - writing competition .
Mossberg : Then I believe it !
Mossberg : Does physical media have a future tense ?
Stringer : you’re able to finally see , using Blu - ray , the number of Arabs in Lawrence of Arabia . Digital downloads are n’t matching the detail now . ( I do n’t do it if I agree that it ’s not somewhat tight , thoug — B.L. )
Mossberg : You ’re in the PC business enterprise . sale have cast a bit …
Stringer : Actually we ’ve done well , estimable year ever .
Mossberg : But I ’m talking about marketshare . Why are you not the number one in the market ?
Stringer : Because we ’re high end and expensive .
Mossberg : Is this your scheme ?
Stringer : Yes , the less profit the better . ( Laughs from the crowd . ) The fact that we have a low marketshare , like Apple , does n’t mean we ’re inferior . Our engineers care to try new things , too .
Mossberg : What about craplets on your PCs ? It loaded all this material on my simple machine I had to uninstall . ( He own a Vaio . )
Stringer : I have to evaluate these craplets , and I promise you a craplet review . ( Vaio ’s have the most craplets of any PC — B.L. )
Mossberg : What about the Walkman earpiece ?
Stringer : We lead off the trend and have more phone sell than the iPhone . All of this is on the back of music downloads . Nokia ’s set about that all - you - can - use up organization .
Stringer lecture about being down on the iPod struggle , too , but they ’re coming back by his estimation , quote that a London newspaper said the audio quality was better .
We ’re a giant section store competing with mountain of boutiques like Apple ( although not tiny any longer ) and ebook readers from Amazon . But do we want to endow that much money to compete with the Kindle ’s wireless ? And we have to deal in millions in millions and prioritize .
interrogation from the crowd : What about advancing audio frequency ?
Stringer jest : We have two new speakers that are so expensive , it ’s mind boggling , and the three citizenry who can yield them love it . He then says it ’s not unlike from before .
Question from the crew : Can Sony do software system as good as their hardware ?
Stringer : The mental testing will be the PS3 electronic connection , and we have a lot of software engineers , perverse to popular public opinion . They ’re well versed at doing firmware , but our software engineers are in perpendicular silos freestanding from each other . We ’ve knocked down those walls . Firmware is later , but app - merchandise derive early . And you ’ll see how we ’ve done . ( We ’ve also taken a great deal of American computer software engineer into the party because they are more whippy , typically . )
[ All Things D ]
all things dSony
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