Financial Times is reporting that Apple is in “ modern talks with Hollywood ’s large movie studios ” to launch an online picture rental service . motion-picture show will cost $ 3 to rip for 30 day and can be moved to at least one other twist , such as an iPod or iPhone .
The move marks two major breaks from Apple ’s current offering , which are download - to - own only and come solely from Disney and Paramount — a rental store with several major studios would not only shift the elbow room users can view film using iTunes , it would dramatically expand Apple ’s catalogue . Not to mention the number of citizenry using VOD , which is a blessing for studio , and no doubt their motivator to come to the table .
Moreover , it make current digital rental design , like Xbox Live ’s Video Marketplace , look like they ’re giving customers the jibe with their relatively measly rental windows and higher prices . Can we carry a swift reaction ? The hopeful fall debut of Apple ’s service leaves a lot of leg elbow room for others to pace up . Perhaps more importantly , we will lastly see the jump to HD on Apple ’s part ? More detail as they come .
Hollywood studio apartment in video talks with Apple[Financial Times ]
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