Everyone wants a giant prop sword

ThisMonster Hunter RiseJapanese ad (which came out near the expansion’s launch, butwas recently spotted by Nintendo Life) from Capcom clocks in at under three minutes, but I’ve watched it multiple times now.

The debut tweet for theMonster Hunter RiseJapanese commercialis very succinct: this man sings, dances, and hunts! That’s all you need to know, as that’s a fairly good description of this lounge singer turnedMonster Hunterpeddler. Around a minute and a half in it gets wackier, with the man showing up in the game with crude effects: it’s the best part!

Monster Hunter Rise Japanese

At this pointMonster Hunter Rise: Sunbreakhas been out for a few weeks, andit’s been going pretty well for Capcom. Given how long the legs are with modernMonster Huntergames, it seems likely thatSunbreakwill eventually arrive in the top 10 all-time seller list for the publisher.

I’m sure some exec somewhere is singing “VivaSunbreak!” in their offices.

a look at two players using the Game Chat feature on the Switch 2

【発売記念MV公開】「モンスターハンターライズ:サンブレイク」の発売を記念して、あの男が歌って踊って狩りまくる!

「マツケンサンブレイク」解禁!https://t.co/69a05mXojp#モンハンライズ#MHサンブレイク#マツケンサンブレイクhttps://t.co/BCqfu6OJLn

Mega Evolution in Pokemon Legends: Z-A.

— モンスターハンターライズ:サンブレイク公式 (@MH_Rise_JP)July 22, 2025

There’s more wackiness to be had withMonster Hunter RiseJapanese commercials too, with the comedian ZAZY and actor Yuki Yamada:

The Pokémon Works logo with Gengar, Pikachu, and Snorlax silhouettes.

https://www.youtube.com/watch?v=CTRpJl-UV6c

Nintendo PlayStation

Article image

Ten Books to read if you like The Legend of Zelda games - Link from many different games with books in front of him

Best selling game console of all time: where does Nintendo Switch stand? - a Mario Red edition Nintendo Switch

Link rides a horse across a landscape with a Nintendo Switch faded into the background.

A bunch of Mario Kart World characters driving together under the game logo