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Gymshark announced today a partnership with content creator Rachell “Valkyrae” Hofstetter to maker her a Global Ambassador for the brand.
Valkyrae is one of the most recognizable names across all esports and social media. She experienced her come-up as a Twitch streamer. Since then, she’s broken barriers in the gaming scene. Today, the 30-year-old content creator announced her latest venture. Valkyrae has become a Global Ambassador of British activewear company Gymshark.
Valkyrae showcases Gymshark billboard in Times Square
For the100 Thieves co-owner, this partnership represents more than just another income stream. It marks redemption following last year’s infamousRFLCT skincare line—a company linked to Valkyrae. RFLCT received backlash for its claims that blue light can be detrimental to a person’s skin. Valkyrae is now grabbing headlines across the industry as a Global Ambassador for Gymshark.
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Content creators congratulate Valkyrae on Twitter
Following the Gymshark announcement, the phrase “PROUD OF VALKYRAE” trended on Twitter with more than 1,000 tweets. Furthermore, fellow content creators CouRageJD, QuarterJade, NICKMERCS, Corpse Husband, Bella Poarch, and many more rallied around Valkyrae during her latest shining moment.
“You are literally the coolest girl I know rae,” wrote QuarterJade on Twitter. Others dropped a simple “W,” signifying how much of a win this moment is for the 30-year-old content creator.
There’s no telling what more is on the horizon for Valkyrae, who has rapidly become a household name in gaming, esports, and now as a representative for Gymshark.
Stay tuned toesports.ggfor more esports news and updates!
